Content Pages are the areas where you may have the following information:
Home Page – this is the first point of a prospective sale, don’t lose it! Good quality images with informative and relevant content are essential. Although you can use one of these content pages, we suggest using our more ‘punchy’ landing pages. Click Landing Pages
About Page – give your audience an insight into who you are and how you started, maybe mention how many years you’ve had your little or big ’empire’. If you’re a new business, omit the years of operation and focus on personal experience and success stories. However, please remember, don’t go on and on and on….. keep it interesting and helpful, it’s not a ‘backslapping’ competition! You’ve got what people want, that’s why they are on your website, sell your brand, not yourself!
Team Page – perhaps you might like to introduce your dynamic team!
Services Page – this is a crucial area to inform your visitors of all the great products and services you provide. However, whatever you want to say, keep the paragraphs short and relevant. Make your content ‘scannable’ so people can at a glance go straight to the area that’s significant to them. Try not to have long drawn out content; you may lose folks interest and ultimately, a sale!
Contact Page – all phone numbers, email addresses and if applicable, a business address (not always necessary).
FAQ Page – helpful if you get asked the same old questions about your brand.